Social media has become a congruence of personal and business branding. It is a battlefield where content is key, but so is relevance. However, the issue with relevance is that it changes with time. Diversity has become as valuable as consistency, and to stay on your a-game, you will need to keep up with the times and its trends.

Keeping up with social media trends is a two-fold venture. On one side you will need to put up posts incorporating popular